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Story-Driven Conversion Copywriting For Coaches, Consultants, & Creators

β€”Free Launch Playbookβ€”

Relaunching your group program, course, or Mastermind soon? Optimize your results and hit an all-time high note with my free Relaunch Revamp Playbook.

You have an unshakeable sense of purpose and a clear vision for your business… but sometimes, words get in the way.

Now, you’re ready for your next levelβ€”and you’re looking for a creative conversion copy expert who can help you get there.

The thing is, you’ve been around the business block long enough to know that not just any copywriter will do. You want…

  • A true creative partner who sees your vision as clearly as you see itβ€”and turns your thoughts into words that connect and convert.

  • A pro who speaks the language of launches, funnels, and sales strategies & can help you get the best possible results.

  • Someone who genuinely cares about you and your business, who can create one-of-a-kind messaging that captures your authentic voice.

Hey, I'm Cassidyβ€”
storyteller, strategist, & conversion copywriter.

 

I help coaches, consultants, and creators like you craft powerful words that connect with your audience, capture the value of your offers, and inspire action…

…So you can make the kind of money that fuels the freedom, fun, and flexibility you’re looking for in this life.

I started my writerly journey as a songwriter, performing all over the US and helping Nashville-based artists share their stories through music.

In 2017, I realized my storytelling skills and emotional intelligence could be leveraged to help entrepreneurs connect with their audiences on a deeper level than most marketing jibber-jabber is able toβ€”and Lyric Creative Co. was born.

From writing behind-the-scenes of internationally-recognized advertising agencies, to supporting authors, activists, and artists as their right-hand Word Woman, I’ve had the pleasure of helping amazing humans generate millions in revenue doing work they love.

What I’ve learned? The #1 thing that separates a successful launch from a funnel that flops is connection.

Turning casual readers and freebie-seekers into ready-to-buy fans is all about finding the right words and stories to reach your audience’s hearts.

The tough thing is that, as the business owner, you’re often too close to the problem. Writing about yourself is HARD even for strong writers (I’m literally rewriting this section for the third time as we speak). You probably can’t see the forest for the trees.

That’s where I come is. As a brand messaging pro with a particular knack for pulling on heartstrings (thank you, songwriting career), I’m uniquely qualified to…

βœ”οΈ Draw your unique brilliance out of you and distill it into pure messaging magic

βœ”οΈ Unearth your most compelling stories and polish them into high-converting sales copy

βœ”οΈ Take the work of writing off your hands, so you can reclaim your mental energy and do more of what you ACTUALLY want to do (European vacation? surfing? cuddling with your dog? binge-watching Schitt’s Creek again? your call!)

There are thousands of highly-qualified copywriters out there. But what I bring to the table is a little different.

Want a copywriter with an artist’s soul, a writer’s heart, a strategist’s brain, and the relentless need to see you succeed?

Powerful words for powerful women.
Lyric Creative Co. is proud to support leaders like…

  • Becky Keen | Business & Mindset Coach

    β€œI was stuck trying to write my own copy and couldn’t figure out how to say what I wanted to say. Other copywriters sometimes overwhelm me, but Cassidy makes the process fast and easy.

    I love her creative mind, unique ideas, and thoughtful approach. She always overdelivers, and the copy is PERFECT!”

  • Deborah O'Grady | Business Transformation Expert

    β€œCassidy’s approach to storytelling in sales copy and her ability to turn my vision into words blew me away. She has a way of creating engaging copy that remains true to you,.

    I come from an agency background and have worked with many copywriters, but working with Cassidy was something else. It felt easy, it was fun, and she totally 'got me.' It takes real talent to do that.”

  • Veronica Sagastume | Business Coach

    β€œTalented, smart, and straightforwardβ€”Cassidy is the writer you want on your team when it’s time to level up. Not only does she write copy better than anyone I know, she’s also creative and truly cares about your business.

    If you’re looking for a team player who writes excellent copy, gets to know you, and understands your business and your clients, then look no furtherβ€”you’ve found your unicorn.”

  • Taylor Sappington | Integrative Health Practitioner

    "I handed my website and launch copy over to Cassidyβ€”and she brought it back packaged in a bow! The copy is BEAUTIFUL, so clear, and keeps traffic around much longer than average.

    Cassidy’s sense of vision is astounding. Her ability to creatively see what you’re seeking and make it a reality is why I love working with her again and again.”

  • Kristen Miller | Sales Funnel Designer

    "Cassidy is fast, dependable, and ALL her copy is amazing. I was always uncertain whether other copywriters would deliver quality work consistently, and I struggled with writers having tons of questions and needing constant hand-holding.

    Cassidy has her own processes, always delivers great work, and I know I can trust her to get the job done.”

  • Rebecca Thatcher | Motherhood Mindset Coach

    "I love copywriting and had written my own evergreen funnel email sequenceβ€”but after connecting with Cassidy and seeing how much passion and talent she had, I knew she would be able to inject some extra magic into it.

    Cassidy is a great communicator and lovely to work with. The whole experience was seamless!”

What can you expect from working together?

Side effects may include…

πŸ’« Tripling program enrollment

πŸ’« Sales pages that convert at 3x the industry average

πŸ’« Doubling your email open rates

πŸ’« Feeling 100% aligned with your messaging

πŸ’« Up to 40x ROI on ad campaigns

(Yep! These are based on actual client results.)

Consider Me the Method to Your Magic

Your unique voice + my copywriting skills + a heaping dose of conversion strategy=

Sales-focused messaging that hits all the high notes, resonates deep in your bones, and enchants your audience.

Ready to take our next step together?
Here are a few ways I can help…

  • LIVE LAUNCHES & EVERGREEN FUNNELS

    Sales pages, email funnels, ad copy, and beyondβ€”I’m here to take it all off your plate.

    Get Sales Copy

  • WEB COPY + BRAND MESSAGING

    Share your story, amplify your message, & call in more of your perfect-fit people.

    Get Website Copy

  • DIY RESOURCES & TEMPLATES

    Create your own high-converting copy! These templates and trainings make it easy.

    Visit the copy shop

β€œI’ve worked with so many different copywriters, and no one has ever nailed it this fast. I’m used to having to go through a ton of back and forth with most copywriters, and it’s still not this good.

This writing is beautiful, the voice is so strong, and I know it will connect with my audience.

This was so easy, and it’s perfect. I can’t thank you enough.”

β€” BECKY KEEN, Business & Mindset Mentor

Oh hey, are you on Instagram? Let’s stay in touch.

What is it that you REALLY want out of your business? Is it a money goal? 10k months, multi-six or seven figure years… …or is it what that money represents in your life? I’ve always known I wanted to be successful (read: financ
Hey, I'm Cassidy! I haven't done an intro post in a hot minute, so for those who are new here... welcome!​​​​​​​​​ Swipe through these slides to learn a little more about me and what we do here at Lyric Creative Co. And don't forget to come back to
Trying something new this week! I get lots of copy questions in the DMs and on calls—so instead of answering them privately, I thought I'd try addressing them right here on the feed, so everyone can benefit. β €β €β €β €β €β €β €β €β € Up for discussion this we
🧹 πŸ§™‍♀️ Ringing in spooky season, and thinking about the enormous power of language. You might not be able to cast a literal spell on your audience, Sanderson Sisters Style. BUT aligned messaging and great copy are the closest thing to magic
This one's for you, my fall launch lovelies. ❀️ β €β €β €β €β €β €β €β €β € Sick of feeling like you need a vacation to recover from your launch before you have to show up and deliver your program? β €β €β €β €β €β €β €β €β € I'm a firm believer that launching should be exciting, enthr
πŸ‘‰πŸ» The world doesn't need another coach, another artist, or another consultant.​​​​​​​​ ​​​​​​​​ We need YOU. ​​​​​​​​ ​​​​​​​​ If I could go back in time and do anything over in my business, it would be to just calm down and trust myself a lot soo
Want me to write your emails for the rest of the year?? πŸ‘€ As an experienced business owner, you know how important email marketing is to connecting with your audience, nurturing new leads, and keeping your list warm between launches. But despite